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January 31, 2013

Speaker: Dr. Zhen Mei, Manifold Data Mining Inc.

Title: Data Mining Consumer Behaviour with Socio-Demographic Data

Abstract: In this talk I'll discuss how we can use geo-demographic, household spending, consumer lifestyle, psychographic and transactional data to quantify and predict consumer behaviour and help businesses develop their targeted marketing programs, improve products/services offering and reduce risks.

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